The streaming music business is about to undergo a major transformation thanks to Google’s YouTube Music App.
YouTube Music has organized their massive catalog of videos, which is one of the largest on earth, with a slick interface that will surely turn into a war for customers with Spotify, Sonos, Tidal and Apple Music.
To do this, YouTube Music set out to create “an effortless lean back experience” so fans can listen to and discover their favorite songs with ease and without having to watch the video.
The company’s engineers focused on making an easy-to-use app so users can navigate YouTube’s catalog of music, in just a few clicks.
YouTube Music is competitively priced, with the first month offered for free. After the first month users can buy a $12.99 subscription fee to have an ad free experience.
When upgraded to a YouTube Red membership, users can play music in the background, listen to music offline or enable an audio mode that allows the songs to load without the video.
“No matter where you start in the app, the music will never stop,” said T. Jay Fowler, Director, Product Management of YouTube. “Every song you play or artist you choose will take you on an endless journey through YouTube’s music catalog. A simple tap and you’re on your way, enjoying your favorite music and discovering new artists effortlessly.”
If you’re a musician, YouTube Music is positioning itself to be an attractive distribution point. There are three ways musicians can earn revenue from the new service.
According to reps for YouTube music, artists will earn income on transactional revenue from sales on Google Play Music.
Artists will now also earn a portion of advertising revenue from their video and audio streams. And now they’ll earn revenue from subscriptions with YouTube Red.
“Any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe. That global exposure has allowed YouTube and Google to pay out over $3 billion to the record industry to date,” reps for YouTube Music said in a statement. “But it’s also provided an incredible source of promotion for artists, helping fuel ticket sales, move merchandise, and boost album and song downloads.”