|

What is it About Grey Poupon That Has Everyone Rapping About Mustard?

Vox/YouTube

In 1981 a brand that has been around since the late 1800s reinvented itself and became an iconic status symbol in the process.

The Grey Poupon commercial featuring a dude in Rolls-Royce catapulted the Dijon, France-based mustard company to epic status.

For the last 30 years, various hip-hop artists have referenced the elite flavoring when referring to a posh lifestyle they live or aspire to achieve.

It is amazing that a tiny jar that sits in your refrigerator can mean so much when combined with other fine goods and some quality bars of luxury rap.

Take a listen to all the instances this spread helped mold the vision of some of your favorite songs.

DirtBag B.COLLEGEHIPHOP Writer
Hip-Hop, Hustle, and Heart...
Comments