Being a successful social media influencer can pay handsomely.
Stars like PewDiePie, Toby “Tobuscus” Turner and Smosh command tens of millions of dollars annually, using their social media pull.
But for every legitimate social influencer, there are thousands who are gaming the system.
According to an article on Digiday, bots are increasingly becoming a problem, as these social influencers earn their living off of likes, follows retweets, etc.
But, at the end of the day no matter how many followers, or likes a social media influencer has, data shows that there is one thing money can’t buy.
Credibility was ranked as the most important factor for followers of these influential social media marketers.
Take a look at this infographic below: