Nipsey Hussle Goes Big With “Bold Like Kawhi” Gatorade Ad

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Foot Locker and Jordan Brand launched their joint holiday campaign featuring NBA star Kawhi Leonard, with cameos by Leonard’s teammate LaMarcus Aldridge and rapper Nipsey Hussle.

The spot, titled “Bold Like Kawhi” comedically highlights Leonard’s unexpected day in his new Air Jordan I OG High Gatorade sneakers.

The spot opens with Leonard in a locker room, unwrapping a holiday gift from Aldridge. Inside the gift box he finds an orange flavorway pair of Gatorade AJ Is. Leonard, who is known for his focused and even-keeled demeanor, goes on to have an unusually crazy day in his bold new shoes.

He does karate, drives a low-rider, hits a recording studio with Hussle, parties at a nightclub with Les Twins and to top it off, he chronicles the whole day on social media.

When asked by a reporter about his day, Leonard says with a sly grin, “I was hacked.”

“I had a ton of fun partnering with Foot Locker and Jordan Brand to show off another side of my personality that most fans don’t get to see every day,” said LaMarcus Leonard. “Being part of a holiday campaign that pays homage to the original ‘Be Like Mike’ Gatorade ad is really special.”

The spot, which will make its broadcast debut on ESPN during the NBA Christmas Day games on Dec. 25, was created by worldwide agency BBDO.

COLLEGEHIPHOP Writer
COLLEGEHIPHOP Writer
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