Hip-Hop star Nas continues to diversify his portfolio with another smart investment and partnership with LeBron James’ UNINTERRUPTED brand.
The Queensbridge rapper has pumped money into brands like PlutoTV, Mass Appeal, Genius and even an app we reported on that is revolutionizing how people use food stamps.
Nas and Translation founder and CEO Steve Stoute are among the lead investors in a company called Mars Reel, which has raised $4.7 million dollars.
The brand focuses on high school sports and is now a leading provider of premium coverage of outstanding athletes in high school basketball.
Mars Reel was founded by Brandon and Bradley Deyo in 2010 to deliver sports programming for young millennials.
Brandon and Bradley Deyo recognized that young people consume sports differently than adults, so the content is delivered in short highlights on social media platforms, like Instagram, Facebook, YouTube, Twitter, and SnapChat.
“This partnership with UNINTERRUPTED allows us to extend our content offering beyond highlights and clips and into broader storytelling within the high school sports sector.” – Brandon Deyo, co-founder and CEO, Mars Reel.
“As we build a premium high-school and amateur-sports network tailored specifically to the millennial fan base, we’re excited about this partnership and this latest round of investment that will help us take our content to the next level,”
said Brandon Deyo, co-founder and CEO, Mars Reel.
In addition to Nas, LeBron, Maverick Carter and Steve Stoute, former global chief of AMC, Sundance and MGM Bruce Tuchman, and Robert Hisaoka are new investors in Mars Reel.