“Love & Hip Hop” Boss Mona Scott-Young Aims To Capture Millions Of Fans With Her New Direct-To-Consumer Business

Mona Scott-Young is well-known in the music business as the Executive Producer of VH1’s hit franchise “Love & Hip Hop.”

Mona, who is the CEO of Monami Entertainment, is aiming for more success on the Internet, with the launch of a straight-to-consumer digital platform, Monami Direct.

The first project from Monami Direct is Mona’s debut novel, “Blurred Lines,” co-written by New York Times bestselling author and television producer Courtney Parker.

“‘Blurred Lines’ is a page-turning, juicy story of love, lies and betrayal set in the world of music and entertainment–all themes that our viewers are familiar with, but the novel will take readers ‘beyond the reality’ and delve further into the compelling storytelling they have come to know and love.” -Mona Scott-Young.

As an adept marketer, Mona Scott-Young understands the influence that artists and brands can leverage to develop a deeper connection with their audience; an expertise evidenced by the success of her highly rated Love & Hip-Hop franchise–lauded as the #1 Most Social Show on Cable.

Mona’s platform is powered by The Everywhere Store, a contextual commerce solution powered by Zola Books, allowing Monami Direct to deliver a more immediate and unmediated transactional experience.

Full of steamy twists, salacious turns, and devastating revelations, Blurred Lines is a tale of three generations of strong-willed and ambitious women who find themselves at life’s crossroads with everything to lose: their men, their money, and even their music.

“Blurred Lines” is available for purchase via Monami Direct in hardcover, paperback and eBook for $24.95.