Black-Owned Bank Takes A Stand With “Take A Knee” Advertising Campaign

In an unprecedented move, OneUnited Bank, the largest Black owned bank in America, unveiled the new “Take A Knee” campaign.

The Take A Knee Campaign is a nod to the national #TakeAKnee movement started by Colin Kaepernick and followed by over 180 football players including Eric Reid and Kenny Stills.

The bank launhced the #TakeAKnee Campaign to take the #BankBlack and #BuyBlack Movement to the next level.

The players started an international controversy when they refused to stand during the national anthem and instead took a knee in silent protest of police shootings of unarmed Black people and the need for criminal justice reform.

OneUnited Bank launched the ad campaign with a “stunning masterpiece,” titled Last Man Standing by internationally acclaimed artist Addonis Parker.

“Throughout history, art has been used to raise awareness about social issues and affect positive change.” – Teri Williams, President & COO of OneUnited Bank

“We are honored to unveil ‘Last Man Standing’ and support the ACLU and BMe Community as we continue to support the #BankBlack and #BuyBlack Movement and advocate for social justice,” Teri Williams said.

The protest art evokes the importance and burden of activism in America, featuring three football players kneeling during the national anthem.

OneUnited Bank will make a $25,000 minimum contribution to each organization.

For more information on how to participate in the Take a Knee Campaign visit http://www.oneunited.com/takeaknee.