This Is How A$AP Ferg’s Aunt Kim Inspired His New G-Shock Watch

Rapper A$AP Ferg has been a lover of watches and technology for awhile, so he was extra excited to partner with Casio to design his own G-Shock watch.

The watch, which is the first between G-Shock and the artist, is based on G-Shock’s original GA110 model.

Ferg’s G-Shock boasts a clear resin band and bezel with blue, red and yellow accents on the dial face, the watch also features A$AP Ferg’s signature on the band loop and case back.

The watch comes in a custom limited-edition packaging.

Coming off the success of his Still Striving release and its double platinum-selling single, “Plain Jane,” A$AP Ferg embodies G-SHOCK’s core ethos of “Absolute Toughness.”

“When I sat down to design my G-Shock watch, I kept thinking about how watches work,” said A$AP Ferg in regards to the inspiration behind the timepiece. “It brought me back to a memory I didn’t realize I had: my Aunt Kim’s bedroom telephone.” – A$AP Ferg

“It was a transparent phone, where you can see all the inner workings and when it rang it lit up inside,” A$AP Ferg reminisced. “That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits; clean and beautiful.”