What Controversy? The Super Bowl Is Still Big Business

Despite all the controversy surrounding the NFL and it’s politics, the Super bowl continues to have a massive impact on the entire economy.

In 2018, over 188 million people tuned in to watch the Eagles and Patriots play.

Since the Super Bowl first started 51 years ago, it has grown far beyond just your average football game.

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year.

Advertisers prepare all year for their 30-60 second spot during the game – and rightly so with a price point starting at $5 million.

But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event.

Data released by Digilant outlines all the most important statistics surrounding the game to help prepare for February 3rd.


Despite The Political Controversy Surrounding The NFL, Everyone Seems To Be Watching

188.5 million people watched the 2018 Super Bowl, making it the most watched television event of the year.

The Ads Are Getting Better And Coming Earlier

Advertisements become more memorable and elaborate each year. Companies have also started releasing the ads prior to the game.

Gillette released their Superbowl ad last week and it has already been viewed nearly 20 million times on Youtube. The impact of these ads on the viewer not only influences their purchasing decisions but also starts a mass-media conversation.

Social Media Is Driving The Conversation

In 2018, there were more than 170 million social media interactions related to the game across Facebook, Instagram and Twitter.

It’s A Huge Boost To The Economy

The average American will spend $81.17 on the Super Bowl in 2019 – this includes food, beverages, decorations and some consumers will even buy a new TV for the big game.