Marshmello And Fortnite Prove Hip-Hop & Gaming Are The Next Frontier Of Business

Marshmello and Fortnite set a new milestone in gaming and music by collaborating on one of the largest-ever digital gatherings in history.

The “live” digital concert from the famed DJ lasted just over 10 minutes, but drew upwards of 10 million attendees, according to initial estimates.

Nielsen Music tracked the immediate consumer response to Marshmello’s performance and also investigated the relationship between Music and Esports among consumers.

Check out 10 facts about the groundbreaking experience.


1. On-Demand Video streams of Marshmello & Ookay’s “Chasing Colors” were up 22,547% with a unit lift of nearly 6 Million streams on Saturday, Feb. 2, compared to the prior day.

2. Sales of “Chasing Colors” were up 1,543% on Saturday, Feb. 2, compared to the prior day.

3. On-Demand Audio streams of “Chasing Colors” were up more than 500% on Sunday, February 3rd, compared to the baseline average from the prior week (Jan. 25-Feb.2).

4. On-Demand Video Streams of Marshmello & Logic’s “Everyday” were up 12,653% with a unit lift of nearly 9 Million streams on Saturday, Feb. 2, compared to the prior day.

5. Sales of, “Everyday,” were up 876% on Saturday, Feb. 2, compared to the prior day.


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6.On-Demand Audio Streams of “Everyday” were up 83% on Sunday February 3rd, compared to the baseline average from the prior week (Jan. 25-Feb.2).

7. On-Demand Video streams of Marshmello & Bastille’s “Happier” were up 613% with a unit lift of more than 9.7 Million streams on Saturday, Feb. 2, compared to the prior day.

8. Sales of “Happier” were up 93% on Saturday, Feb. 2, compared to the prior day.

9. On-Demand Audio streams of “Flashbacks” were up nearly 410% on Sunday, February 3rd, compared to the baseline average from the prior week (Jan. 25-Feb.2).

10. On-Demand Audio streams of “Fly” were up nearly 350% on Sunday, February 3rd, compared to the baseline average from the prior week.