NBA All-Star Baron Davis Launches His L.A. Unified Label With Rising Rapper Young Bugatti

NBA legend Baron Davis is helping a California rapper who was once homeless, pursue his dreams.

Rising rap star, Young Bugatti recently released his new single, “Alright,” which is also the first video ever released by Baron’s label/movement, L.A. Unified.

“Alright,” was captured by Voice 2 Hard Music and Film Productions on the streets of Los Angeles — a full-circle moment for the 22-year old rapper, born Travon Futch, who hails from Long Beach, California.

As a teen, Young Bugatti stepped out on faith and moved to Los Angeles to pursue a full-time music career. The driven, focused teen was homeless while impressively, simultaneously developing his music.

Bugatti’s drive, grit, and fast-paced stamina led him to a life-changing meeting with NBA All-Star Baron Davis, an entertainment executive, who signed Bugatti to his L.A. Unified label.

“Bugatti is talented, and he has been down with me since he was 18 years old. I saw a kid who loved music and had a great connection to the culture. He is a hard worker and a humble kid. I want him to make it because an artist like Young Bugatti deserves it.” – Baron Davis, NBA All-Star and L.A. Unified Founder/CEO

L. A. Unified is a company and movement which helps athletes, musicians, and artists build their brands by giving them creative platforms to express their authentic talent.

“Alright” speaks to Bugatti’s background, maternal influence and life challenges in this poignant lyric: “I told my mama yeah, I’m trippin’, but I’m alright // She said you betta make a difference, I said ‘alright.” The song combines rap flow and Bugatti’s sensual, R&B song delivery.

The young rapper’s repertoire includes work as a producer on tracks for Meek Mill, Future, Master P, E-40, Sage the Gemini and other notable musicians in the industry.

Collaboratively, he’s worked with Zendaya, and has successfully produced a variety of mixtapes.