Apr 22, 2017

The University of Oregon Is Making “Masters” Out Of Sneakerheads With Sports Product Management

A former boss at Nike is working with the University of Oregon to turn sneaker heads into “masters” – literally....

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Apr 18, 2016

This week in Drake: He’s got his own whisky and a Rihanna tattoo?

Work, work, work, work, work. It’s hard work being Drake. Hardly a day goes by when our hometown hip-hop hero doesn’t make headlines for doing something, even if it’s just showing up courtside at an inconsequential basketball game.

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Apr 7, 2016

Woman Makes Business Out Of Men’s Lust For Kim Kardashian

The thirst for Kanye West's wife Kim Kardashian is real. The demand for Kim is so undeniable that there are imposters, wannabe's and even look-alikes. One woman, in particular, took advantage of her similarities to Kim Kardashian West and managed to cash in last year.

Apr 4, 2016

New “Trapathon” Party Turning Into A Successful Business For Students

Check out how two students are making "Trap Music" parties a cool business...

Mar 29, 2016

G-Eazy Drops Serious Knowledge On Loyola Students

A few years ago, rap star G-Eazy was just another student at Loyola in New Orleans, dreaming of the big time. During his time at the University, G-Eazy earned his BA in Music Industry Studies and started his career. He returned to Loyola to tell students about the business...

Mar 7, 2016

How Record Labels Buy Social Media Love

The next time your favorite YouTube or Instagram star squeals with delight about a great new song, it’s worth asking whether he or she was paid to do that squealing.

Feb 17, 2016

Nike Dumps Manny Pacquiao For Slurring Gays

Former world champion boxer Manny Pacquiao has been dropped by his longtime sponsor Nike following comments in which he compared homosexual couples to animals. TMZ originally reported the news Wednesday afternoon, and the decision was later confirmed by ESPN's Darren Rovell.

Feb 16, 2016

Grammys Draw Smallest U.S. TV Audience Since 2009

The nearly 25 million U.S. viewers who watched CBS Corp's televised Grammy Awards ceremony this year was the smallest audience in seven years for music's biggest night. Out of the 24.95 million viewers who watched Taylor Swift, Ed Sheeran and Bruno Mars take top honors, 9.7 million were in the 18-49 demographic coveted by advertisers, CBS said on Tuesday, citing figures from Nielsen.

Feb 7, 2016

Best Commercials Of Super Bowl 50

If you're like most of the U.S. viewing population, watching the Super Bowl is cool but you tuned in to check out the commercials. This Super Bowl cost advertisers the most in the games history, with spots averaging $4.8 million for :30 seconds. Check out the best ads of the night.

Feb 6, 2016

Super Bowl 50: It’s All About Beer and Girls

Super Bowl 50 is here. You know what it really comes down to? Women and beer. No really, those are the stats!!

Feb 4, 2016

Here Are Some Crazy Numbers For Super Bowl 50

Superbowl 50 is almost here. Check out some crazy facts about the big game and just how much of a big business it really is...

Jan 21, 2016

50 Cent’s Social Media Wars Are Sending EFFEN Sales Through The F’in Roof

In between 50 Cent's shots at rappers Meek Mill, Rick Ross and Diddy, something interesting is happening. The rapper, who is in partnership with EFFEN Vodka and all of those disses are helping the brand’s sales soar through the roof...

Jan 14, 2016

Take A Ride With Kevin Hart and Ice Cube

Take two of America's most popular actor/writer/producers, one a stadium-packing comedian, the other a global rap phenomenon, team them up for a rapid-fire cop comedy and what do you get? When "Ride Along" costs $20 million to make and earns $140 million, you get a sequel.

Jan 13, 2016

If You Want To Sell Product, Hit Rihanna, Wiz Khalifa or Kevin Hart According To Data

If you are looking to sell your product and need a celebrity endorser, you'll get the most bang for your buck using Rihanna, Beyonce or Wiz Khalifa...

Dec 30, 2015

This 17-Year-Old Should Inspire You To Step Up Your Business Game In 2016

If you are looking for some inspiration to start or grow your business this year, then look no further than Anthony “Max” Baron. Max is the founder of, which turns high school and college students with social influence into ambassadors for various brands, looking to reach that particular market.

Dec 24, 2015

Here Are The Real Reasons 50 Cent Filed a Lawsuit Against Rick Ross Over A Remix

50 Cent recently filed a lawsuit against his antagonist Rick Ross, over a remix featured on Ross’ “The Renzel Remixes” mixtape. The claim may seem like part of the battle in 50’s larger war with Rick Ross, but there’s more to it. Legally because 50 owns the “50 Cent” trademark, he has a responsibility to defend its misuse. If the rapper did not defend the trademark he could be accused of “Naked Licensing.”

Dec 23, 2015

Is Christmas Just A Cruel Ruse To Get The Cash Out Of Your Pocket?

Giving thoughtful gifts, spending time with family and eating good is always fun. However, there's also that dark side. The aggravation surfaces in some people as you fight your way through long lines, or listen to people bicker over money they don't have for the gifts they wish they could buy.

Dec 18, 2015

A Cautionary Tale: How Stax Records Went Bust

Memphis, Tennessee based record label Stax was forced into bankruptcy this week in December of 1975. The label that once had Otis Redding, The Staple Singers, Isaac Hayes, Booker T. The M.G.s and others was suddenly broke. What happened? Big issues with the business began to surface in May of 1968, when owner Jim Stewart refused to re-sign a distribution deal with Atlantic Records and terminated the agreement after Atlantic was sold to Warner Bros - Seven Arts.

Dec 18, 2015

Will Martin Shkreli Have To Hand Over His Wu-Tang Clan Album?

"The sale of Once Upon a Time in Shaolin was agreed upon in May, well before Martin Shkreli's business practices came to light"- Wu-Tang group member RZA

Dec 8, 2015

The True Story of The Beatles and A Black Owned Business That Lost Billions

The Beatles' first records were released on Vee Jay, one of (but not the first) the "big" black owned label before Motown's unprecedented success.

Dec 3, 2015

We Flipped Biggie’s “Ten Crack Commandments” Into Business Tips You Can Follow

One of the most iconic rappers of all time - The Notorious B.I.G - crafted one of the most brilliant manuscripts in Hip-Hop – “The Ten Crack Commandments.” These 10 Financial Commandments are excellent for people getting started or people who may be deep in their trade already. Regardless, we can all learn from these timely principles so we can have mad cake to break up and not get our wigs pushed back.

Dec 3, 2015

Get Schooled By Hi Tek, Diamond D And Organized Noise at Beat Camp In Atlanta…

This weekend in Atlanta, SAE Institute will open the doors to its Atlanta campus to newbies and Hip-Hop legends. SAE has teamed with veteran J Hatch to present the Beat Camp seminar with the aim of helping aspiring professionals learn the ropes of the ever-changing music business.

Dec 2, 2015

Pusha T Explains Why Designing Sneakers Is Harder Than Making Music

Pusha T understands his fan base. The former Clipse member has captivated Hip-Hop listeners for years with his intricate stories about high fashion and the world of drug dealing. The theme continues for his upcoming albums "Darkest Before Dawn: The Prelude" and "King Push," as well as collaboration with Adidas.

Dec 1, 2015

Is EDM “Real” Music Or Just a Big Business!?

Most people associate EDM with massive festivals, flashing lights, taking Molly and getting high. EDM, which rose from the ashes of the disco era, has many critics. Advances in home recording have left some wondering if the barrier to entry is too low.

Nov 24, 2015

Check Out How This Syracuse University Student Flipped His YouTube Channel To Pay For College

Being a student and holding down a job can a difficult, demanding task. Making time to study, going to class and having some free time suddenly becomes a burden, all for some crappy minimum wage. However, earning and saving money is critical, especially if you don't want to be too far behind on student loans after graduation. One student at Syracuse University has skipped the traditional job route, although running his own business as one of the top YouTube game reviewers is a full-time job in itself.

Nov 24, 2015

Wale Drops New Villa/Timberland Collaboration Just In Time For The Holiday

Washington, D.C. rapper Wale will cash in this weekend, with a strategically timed release of a customized Timberland boot thanks to a collaboration with Hip-Hop friendly retail outlet, Sneaker Villa.

Nov 19, 2015

DJ SKEE + Los Angeles Film School Students = A Dope Season 2 Of SKEE TV

Each week, Hip-Hop music is represented to the fullest on television, thanks to Scott Kearny, aka DJ SKEE, and his ...