Dame Dash breaks down what the "Big Baller" brand means for Lonzo Ball, his father, LaVar and the rest of the family...
A new two-minute documentary by a hip-hop photographer highlights stories of friendships and community bonds...
Will beef sell the new NBA 2K18?
Conor McGregor might want to listen to the last guy who got his ass kicked by Floyd Mayweather.
To white Americans, the relationship between skin color and toughness or masculinity might not be obvious.
Migos take a tour of Mike Tyson's mansion.
A former boss at Nike is working with the University of Oregon to turn sneaker heads into “masters” – literally....
KD makes dope beats to get away from the pressures of the NBA.
People in Boston might not be so shocked by Aaron Hernandez' suicide...
Chance the Rapper and the Golden State Warriors have a conflict…
New school...from LeBron James
Max Kellerman aint having it...
Former world champion boxer Manny Pacquiao has been dropped by his longtime sponsor Nike following comments in which he compared homosexual couples to animals. TMZ originally reported the news Wednesday afternoon, and the decision was later confirmed by ESPN's Darren Rovell.
Rapper A$AP Ferg is getting ready to hit the road to promote his new upcoming album Always Strive and Prosper....
NBA star Kevin Durant took advantage of the NFL's Super Bowl 50, to launch a new career. Many people watching the game noticed 6’9 Oklahoma City Thunder star on the sideline taking shots for The Players Tribune, along with other professional photographers.
If you're like most of the U.S. viewing population, watching the Super Bowl is cool but you tuned in to check out the commercials. This Super Bowl cost advertisers the most in the games history, with spots averaging $4.8 million for :30 seconds. Check out the best ads of the night.
Super Bowl 50 is here. You know what it really comes down to? Women and beer. No really, those are the stats!!
Adrien Broner is the newest member of Rick Ross' Maybach Music Group!
While you were busy rooting for your favorite fans and teams, 120 Sports and Ranker.com were occupied collecting data to figure out what athlete has the most pull, regarding their importance, marketing power, and overall relevance...
If you are on the fence and cannot pick who will be the NBA's MVP this year, you can always go to the old standby - Michael Jordan, the most celebrated player of all-time...
Skater Shaun White has linked with a bunch of rappers to make his “Air + Style" festival pop-off in Los Angeles. "The music, art, fashion, and sports worlds come together to have a great f#%€ing time!" - Shaun White
The only surprise remaining in sports is that we are continually surprised by what transpires. Man’s—and woman’s—constant quest to achieve victory and, in a sense, immortality on the fields of play leads to a panoply of bizarre moments.
Steph Curry and Omri Casspi turned the final 3:15 of the second quarter of last night’s game into a shooting match that will end up on highlight reels for generations. There's little doubt that the executives at Brita could hear the cash registers ringing in their heads as Curry’s three-pointers seemed to flow like the water he is promoting.
LeBron James has a contract with Nike that will last long after he hangs up his sneakers. The NBA megastar has signed a lifetime endorsement deal with the athletic apparel giant, an agreement that extends the partnership James began with Nike before he even graduated from high school. "I'm very humble, man," James said after practice.
Can you imagine if Serena Williams chose MMA over tennis...Coaches will begin to pay more attention to female fighters and take them more seriously. The opportunities for women in MMA are finally being actualized. And love her or hate her, there is no one to thank more for that than Ronda Rousey.
Researchers say athletic performance may be boosted by 10 percent when rapper Eminem’s songs are played.
"My main mindset was that of a competitor. So my mindset was whoever was in my way, I was just going to outcompete them. Ain't no friends in this, so let's compete, Let's go." - Asante Samuel on transitioning into college!
The NBA’s 2015-2016 season has started with tip-offs happening around the league. The biggest event, however, will occur when last...
The "Redskins" took two losses this weekend, one on the field in Atlanta, the other in Congress in California.
"There are many rules that MMA fighters must follow that they may not want to. However, as professional fighters they have no choice, to protect the integrity of our sport." - Din Thomas - American Top Team
Student athletes who hoped to get a piece of the millions of dollars that merchandise, games, and TV rake in annually for the NCAA were severely disappointed last week.
Pulitzer Prize-winning investigative journalist Dick Cady and escort Katina Powell have written an expose of recruiting tactics used in the basketball program at University of Louisville and it's causing major controversy!
After a twist of fate, fighters Ryan Bader and Rashad Evans battled in the ring as the headliners of UFC 192 in Houston, Texas.
The past 15 years have been good ones for college football quarterbacks, and it looks like this football season will be no different.
Growing and maintaining a beard has paid off for stars like LeBron James, rapper Drake and James Harden.
NASCAR is being boycotted by a student movement that says motorsports needs to give up more loot to increase diversity.