Reebok Classic and Rae Sremmurd released an exclusive video that explores their “Unclassified” music and style inspiration
Cam Newton released his new sneaker with Under Armour. Will he do better than Steph Curry?
Malik is already displaying the aggression that he will need to succeed.
Logic shows off his knowledge of sneaker culture and revealed the rappers who inspire his fashion.
The Weeknd links with graff legend Futura for a new line of clothing...
LL Cool J has made some great music, but the best thing LL ever created may have been his daughter, Samaria Leah.
The Rise of Sneaker Culture showcases about 150 pairs of iconic sneakers and charts how the sneaker has developed from its humble origins in the mid-19th century to its current position as a cultural icon...
Amazon has a new a voice-controlled camera and an app that recommends which of two outfits to wear...
y employing Frances’ eye for style, design and fashion trends, Jay Z and Damon Dash were able to increase Rocawear's earnings by 400%!
If Kanye and Kim knew about this cool piece of fashion, they could potentially make North West disappear from photos altogether.
Lil Uzi has only been releasing records since 2014, but he has already landed collaborations and #1 hits. This is how he did it...
A former boss at Nike is working with the University of Oregon to turn sneaker heads into “masters” – literally....
Students over at the Michigan Daily sifted through the many brands that debuted some new styles during Paris’ Fashion Week and came up reviews of three notable brands. Hip-Hop remains on the cutting-edge too. All three of these brands have been previously name checked by rappers like Lil Uzi, Future, Kanye West, Travis Scott, A$AP Rocky and others.
Watch Kanye’s Yeezy Fashion Show Here If you weren’t one of the lucky few who managed to get tickets to...
Getting a tattoo is not a big deal nowadays. For example, over three in ten Americans (29%) have at minimum one tattoo, up from approximately two in ten (21%) only four years ago.
If you haven't started doing so already, you might want to start saving those pennies for the spring. A variety of high-end designers has some killer footwear coming out this spring season to keep you looking crisp and fresh. Brands like Givenchy, Balmain and Jimmy Choo are gearing up for the spring season with some cool Color palettes and designs.
Hip-Hop, art, and fashion all come together in Converse's latest iteration of the Converse Chuck Taylor All Star II’s. The sneaker brand set out to make a statement with their collaboration on their classic sneak with New York graffiti legend Futura 2000.
Can't figure out how to dress for that big party? Well Wiz Khalifa teamed with GQ to help you pick out the perfect outfit!
Most of the news surrounding T.I. over the past week centered on a lawsuit over $700,000 worth of unpaid jewelry. Maybe the rapper has started investing that cash into something more important?
We knew it was a game-changer because it has what barbers and consumers want – it cuts precise and clean lines, it's powerful, clean and well-designed. I think people are going to love it." Nas
Kendrick Lamar’s love for Reebok’s started when he was a youngster on the streets of Compton, California. Back then, his main footwear of choice was the Reebok Classic Leather. So it must feel like a dream come true for him to be able to design for the brand.
Hip-Hop star Future is getting into the clothing business in a new partnership between his Freebandz label and NEFF Headwear. Here are some interesting things about the line.
Kanye West is BIG BUSINESS. So much so, that Adidas has created a "speedfactory" full of robots to fill the demand for his sneakers!!!
Photo credit: ©Philippe Cuendet Fashion maverick Virgil Abloh is ending a busy 2015 by introducing a new limited edition t-shirt...
Technology is changing everything! It's even touching the sneaker game in ways we could have only imagined 20-years ago!
This year rappers like A$AP Ferg, Wiz Khalifa, Ghostface Killah and DMX will be around Miami for Art Basel, which will come to a close on December 6.
Pusha T understands his fan base. The former Clipse member has captivated Hip-Hop listeners for years with his intricate stories about high fashion and the world of drug dealing. The theme continues for his upcoming albums "Darkest Before Dawn: The Prelude" and "King Push," as well as collaboration with Adidas.
Kanye West is many things. He is a pop icon, a fashion mogul, a potential Presidential candidate and one of the most creative minds of our generation. What will he do next with SWISH?
Washington, D.C. rapper Wale will cash in this weekend, with a strategically timed release of a customized Timberland boot thanks to a collaboration with Hip-Hop friendly retail outlet, Sneaker Villa.
Drake did just about everything an artist could do this year. Some artists may have withered under the kind of pressure Drizzy faced this year. Label woes, rap beefs, and even murder could not slow the Toronto MC down this year. Even though Drake's label Young Money is locked in a battle with its distributor Cash Money, Drake appeared to be unfazed by the legal issues.
The latest release from Pusha T and Adidas is the King Push x EQT Running Guidance ’93. The black on black sneak follows the Virginia rapper’s first collaboration with Adidas, which produced the Chalk White EQT. During an unveiling/listening party, Pusha showed off the sneaker, which has a black midsole with tonal reflective three stripes, a fish scale heel, and cracked Italian leather detailing.
Olivier Rousteing is taking Balmain to new heights. Imagine the shock when he found out that he was adopted.
The Yeezy Boost 950 was made available in limited edition runs online and in retail stores. The Boost 950’s sold out within hours of its debut, with heads shelling out $585 bucks for a pair of the men’s, or $625 for the women’s.
One might have easily assumed Waka Flocka Flame and Yung Joc were worshiping drugs when they were snapped in T-shirts reading "God is Dope." WRONG! It's a new clothing line by two students at Clark Atlanta!
It might be an irrelevant point to a company that earned $8 billion last quarter, but Kanye will finally be awarded for the release of his critically acclaimed Yeezus Boost sneaker line with Adidas.
It would be easy to believe Virgil Abloh's civil engineering degree plays no part in his fashion design, or his day-to-day responsibilities for someone who is as demanding as Kanye.