King Push unveiling/listening party
November is shaping up to be a “good” month for Virginia rapper,
Not only did Pusha announce that he is the new President of Kanye West’s G.O.O.D. Music record label, but he is also preparing for the release of his new album King Push.
In addition to all of this, Pusha T remains entrenched in the world of fashion and is marketing the release with an upcoming sneaker collaboration with Adidas. Like G.O.O.D. Music founder Kanye West, Pusha T has been working with Adidas to create a limited edition line of sneakers with the German company.
The latest release from Pusha T and Adidas is the King Push x EQT Running Guidance ’93. The black on black sneak follows the Virginia rapper’s first collaboration with Adidas, which produced the Chalk White EQT. During an unveiling/listening party, Pusha showed off the sneaker, which has a black midsole with tonal reflective three stripes, a fish scale heel, and cracked Italian leather detailing.
Pusha T discussed his sneaker line when he unveiled the collaboration with Adidas during a record release party in New York last week. “Working with Adidas is like working with family — it’s always a big deal,” Pusha T told Footwear News. “And there’s music associated with [this release]; I feel like just getting my creative ideas out makes everything always special.”
Pusha is no stranger to the world of fashion, thanks to his trendsetting style. He also has collaborations with A Bathing Ape as well as the fashion line he owns, Play Cloths, which he hopes to expand into department stores like Macy’s.
Pusha T’s new album King Push is due in stores before the end of the year, while his King Push x EQT limited edition run with Adidas lands and stores just in time for the holidays, on November 27. Take a listen to his new song “Untouchable” produced by Timbaland.