According to the latest round of statistics, the average user spends about 1 hour and 40 minutes a day on social media.
Have you ever wondered why you feel the urge to check in on your social media accounts every five minutes?
“The use of social media is addictive, in the true sense of the word. It’s called operant conditioning. The way you behave now is influenced by the rewards you received last time you did the same thing.”
Studies have proven that checking your social media feed and getting likes is even equivalent to getting a hit of any number of powerful drugs.
“A study by RadiumOne showed that social media triggers a dopamine high in your brain. Dopamine is the feel-good chemical and it’s released every time you discover something new,” explains author Ben Angel, who is also one of the world’s leading marketers.
“It’s also released when you anticipate something good is going to happen. Your challenge is to find more constructive ways to produce dopamine in your brain while you work.”