The guys who created Tinder are out to revolutionize the online dating space again, with their new app Bumble.
The app is pretty much like any other dating app including Tinder, with one key difference.
With Bumble, only the women can send messages first to initiate conversations with a possible love interest.
Bumble is employing an interesting strategy to market the app.
The company has developed an army of “Bumble Honeys” on campus is around the United States, promoting the Bumble app.
The Bumble Honey’s are part of a trend in marketing, where companies employ “App–basadors” to promote their apps.
Head on over to 34th Street.com, to check out Penn State student Hallie Gu’s full experience promoting mumble to her friend and sororities and fraternities.