Kendrick Lamar will thrill thousands of college students next year, when he hits the football next year.
Kendrick will perform during halftime at the inaugural College Football Playoff National Championship Halftime Performance.
The Compton born rapper will hit the stage at Atlanta’s Centennial Olympic Park.
To sweeten the deal, ESPN which is producing the event said the concert will be a free and non-ticketed in the park, just outside Mercedes-Benz Stadium, where the game will be played.
“Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor.” – Kendrick Lamar.
“Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship,” Kendrick Lamar said.
The inaugural College Football Playoff National Championship Halftime Performance takes place on Monday, Jan. 8, 2018.