The Rolling Loud Festival is one of the most celebrated events in hip-hop.
Rolling Loud was created by Tariq Cherif and Matt Zingler as a one day festival in Miami.
It has since expanded into a multi-day event organized in at least three major markets.
Only three years after its inception, Billboard wrote that the Rolling Loud Festival had “earned the crown as the premier hip-hop festival in the country.”
Well, the company’s footprint is about to get even bigger thanks to a new streaming deal with LiveXLive Media.
Rolling Loud has bosses signed an exclusive global distribution and live stream content agreement with the LiveXLive for the upcoming 2018 Bay Area and Los Angeles Rolling Loud-branded Festivals.
“We are ecstatic about expanding the reach of this year’s Rolling Loud Bay Area and Los Angeles Festivals beyond the festival grounds through LiveXLive’s and Rolling Loud’s media platforms and giving the world an opportunity to witness first-hand the high-energy performances that make Rolling Loud Festival one of the world’s premier hip-hop music festival experiences.” – Brian Oliver, General Counsel and Director of Legal & Business Affairs of Rolling Loud.
In addition to having the rights to live stream the Rolling Loud Festivals, certain original content related to these festivals will be produced and distributed by LiveXLive, expanding its long-standing commitment to — and success in — the genre.
“Hip-Hop has become the most-streamed genre of music, and with Rolling Loud, LiveXLive will provide a live streaming element at a scale that has never before been accessible to fans. We’ve had significant success with streaming artists including Travis Scott, Chance the Rapper, T-Pain, and others, and our partnership with Rolling Loud reaffirms our commitment to bring the biggest names and hottest new artists in hip-hop to a global audience.”