A burgeoning media mogul and a celebrated figure in the culture, Action Bronson never stops working.
Born Ariyan Arslani, Bronson started his career as a gourmet chef, rapping only as a hobby, until he garnered overwhelmingly positive critical attention with his first mixtape Dr. Lecter, released in 2011.
Packing his rhymes with references to fine food, culinary practices, professional wrestling, obscure sports figures, and more, Dr. Lecter and its popular follow-up Blue Chips quickly built Bronson’s reputation as a lyricist.
Singing to Atlantic Records through a partnership with VICE, Bronson charted at #7 on Billboard with his major label debut Mr. Wonderful in 2015.
Since the release of that album, Bronson expanded into filmed media, starting a web-based mini-series for Vice entitled “Action in the Kitchen,” “F*ck, That’s Delicious,” “Traveling the Stars: Ancient Aliens with Action Bronson,” and “THE UNTITLED ACTION BRONSON SHOW.”
Bronson also released a cookbook which spent several weeks on the New York Times Best-Seller list.
It is safe to say Action Bronson wears a lot of hats, from chef, to TV host, to author, but there’s one label that he likes best: rap star.
Preparing his first independent project in years, Action Bronson announces White Bronco. On White Bronco, Bronson reckons with success, throwing himself into his art and fine-tuning his sharp lyrics.
“I’ve been making music for almost 10 years, and now I’m happy to go back to the basics, back to making music without giving a fuck about what’s going on on the outside,” explains Action Bronson.
The follow-up to 2017’s Blue Chips 7000, White Bronco features production from Bronson’s longtime collaborator Party Supplies, as well as contributions from Knxwledge and Daringer. With a surreal front cover painted by Action Bronson himself, White Bronco arrives later this fall via EMPIRE.
“I’m liberated, I feel amazing, I’m manifesting my art in my many different mediums. White Bronco is a nice representation of who I am right now. And who I like being. I’m in a happy zone. When people say that Mercury is in retrograde, I call bullshit. Sagittarius always fly high. I don’t get depressed, I’m good. I always find a way out of darkness. I work out. I eat. I make art.”