It has been a busy week for music and gaming.
First, Drake announced he was investing in gaming, by becoming an owner of 100 Thieves, and now Ninja is crossing over into music.
In a first for the music and gaming worlds, Astralwerks and Tyler “Ninja” Blevins have joined forces on a groundbreaking new project, Ninjawerks. Ninja, who is the world’s biggest gamer, announced the album earlier today at TwitchCon in San Jose, CA.
Many of today’s most acclaimed electronic artists have been tapped to soundtrack Ninja’s gaming world. Ninjawerks will be available in digital, CD and vinyl formats.
Look for songs and other content to be launched in the weeks ahead, including a wide range of merchandise, Ninjawerks accessories and original artwork.
“I’m stoked about this project, first because I truly love the music, but also because I think this is another big step towards bridging the gap between music artists and gamers.” – Ninja.
Ninja is the most followed channel on Twitch, and he has 19 million subscribers on YouTube, and counts another 11 million followers on Instagram.
“Our worlds keep getting more and more connected, and this feels like the next step — hopefully this can become the soundtrack to gaming. It’s also amazing to partner with Astralwerks and Capitol Music Group, because they bring so much credibility to the album. I mean. Come on. Get your ears ready,” Ninja said.
Astralwerks General Manager Toby Andrews added, “Partnering with Ninja and taking our first step into the gaming world simultaneously as a label is an extremely exciting proposition, and we couldn’t be happier to be announcing Ninjawerks. Working with Ninja and his team at Loaded to curate and conceptualize the album and the coming campaign has been remarkable. Through the hard work and dedication of a lot of people, it’s great to see this project come to life and expand the possibilities of what we can offer artists.”