Dr. Scholl’s Shoes continues their innovative approach to footwear design by collaborating with ascending St. Louis rapper and producer Mvstermind.
The pair is launching a never-before sold shoe called the “MVSTERMIND,” on drschollsshoes.com.
The “MVSTERMIND” shoe is a limited release men’s sneaker designed by the artist himself in collaboration with Claude Leco, a designer for Dr. Scholl’s Shoes.
The footwear is fresh, modern and perfect for the urban sneaker enthusiast.
Mvstermind first partnered with Dr. Scholl’s Shoes in February of 2018 as an ambassador for the brand’s “Do What You Love” campaign.
In the spring of 2017, the brand started a nationwide search for ambassadors to serve as the face of their products — focusing first on creative entrepreneurs.
Dr. Scholl’s Shoes selected Mvstermind not only because of his passion for creating thought-provoking music, but because of his commitment to youth in the city of St. Louis, MO, where both teams are based, and for his work in underserved communities.
Mvstermind, is a self-taught artist who began creating at the age of 11.
After releasing the debut EP “Cusp,” Mvstermind achieved the honors of a “TIDAL Rising Artist” and one of NPR’s “20 Artists to Watch in 2019.”
His confident, forward-thinking attitude and bouncy performance style earned him opening spots for Chance the Rapper and Travis Scott.
By combining elements of rap, soul, electronica, and trap, Mvstermind has developed a unique style he calls “retro-futurism hip hop.”
His partnership with Dr. Scholl’s Shoes is blossoming and the team has agreed that a deeper artistic collaboration.
“It has been a dream since childhood to design a shoe. I’m so excited that this collaboration with Dr. Scholl’s Shoes has led to this shoe design.” – Mvstermind.
In addition to Mvstermind, this inventive campaign has featured nine other unique creatives who are on their feet doing what they love, from photography to woodworking.
To date, this is the first shoe design collaboration with one of the “Do What You Love” brand ambassadors.