Rising Rapper atm Explains Why He Signed With Nas’ Mass Appeal Label

With an effortless charm and excellent taste in instrumentals, atm is the waviest rapper west of the Hudson River.

Celebrating a brand new deal with Mass Appeal Records, atm announces atm, his upcoming debut EP.

Favoring organic instrumentation and atmosphere in his beats, atm uses his rhymes like a painter uses brushstrokes, with precise bursts of cadenced rhymes piling up to create an artful picture.

Focusing on romance and low-key flexes, the Teaneck, New Jersey rapper created much of the EP in collaboration with Cor Blanco, who crafts an enveloping sandbox for atm to play in, combining gentle topline sounds, often from guitars or ukeleles, with rattling bass and trap drums.

Featuring an appearance from Daydream Masi and hosting the hit single “rush,” atm EP releases on April 26th.

“Mass Appeal is really hands on, that’s what appealed to me.” – atm.

“Other labels had a bunch of people signing at once and me. As an artist, I felt I would get more attention at Mass Appeal. It felt more personal. I used to watch all their videos on YouTube and I’ve always been a fan of the brand,” atm said.

To accompany the announcement of the EP, atm shares the video for “Rush,” his breakout hit single.

Released in the Summer of 2018, “rush” quickly caught fire on streaming services, earning placements on Spotify’s Mellow Bars, Dorm Daze and With You playlists.

Spurred on by playlist support and word-of-mouth, “rush” racked up 1.3 million streams on Spotify and 212k SoundCloud plays.

Directed by Lonewolf, “rush” is a charming and lo-fi portrait of a relationship, as atm and his girlfriend explore L.A.’s Little Tokyo district.

Packed with inventive visual effects, including some stop-motion animation and creative color saturation, the video perfectly captures the vibe suggested by the spindly guitars that speckle the song’s Cor Blanco-produced instrumental.