De La Soul's DJ, Maseo Is Now A Boss In The Restaurant Business

Vincent Mason also known as DJ Maseo from iconic hip hop group De La Soul quietly maintains a key spot in hip hop history. De La Soul burst onto the scene and innovated hip hop by coloring outside the lines.
The group is revered for sampling a diverse array of untouched, previously gems by artists such as The Turtles, Hall & Oates, Steely Dan and more on their critically acclaimed debut 3 Feet High & Rising.
Maseo’s role in De La Soul is primarily that of a DJ and b-boy to the heart, drawing inspiration from life experience and contemporary global events. He’s a six-time Grammy nominee and winner, three of which came for “Feel Good Inc.,” the lead single from fusion super-group Gorillaz. De la Soul won best Pop Collaboration in 2006.
Now Maseo has transformed into a restaurateur/mogul through a new partnership with SSH Investments and Mboup, which operates the Pierre’s Eatery brand.
Pierre’s Eatery is a unique culinary mix of French, Greek and Italian food all made fresh daily from top quality ingredients.
Pierre’s only serves meat from humanely treated animals – there is no pork on site – which results in delicious culinary twists such as an all-beef pepperoni pizza.
The pork free concept is a major distinguishing factor that initially attracted Maseo to the brand. Inside each franchise location you will also find its sister store Three Layers Café, which brings a community coffee house feel and delicious treats such as the famous J Squared dessert – nicknamed “crack on a plate” by the Florida Times Union due to its obsessive following.
SSH Investments, founded by CEO Dr. Cheikh Mboup, has launched and operated over 23 franchises. Prior to the founding of Pierre’s Eatery, Mboup was the VP of Operations for Edible Arrangements, responsible for global operations, real estate and construction for over 1200 locally owned and operated outlets.
Mboup also previously served in positions with Lone Star Funds under its formerly owned brand Winn-Dixie Stores.
Dr. Mboup felt an instant connection to Maseo and he is excited for this new relationship and is looking forward to the growing partnership, which will see the DJ overseeing the launch of 54 stores nationwide this year.

“We’re honored to onboard an icon, legend and community leader as a partner. Both Maseo and Mboup have a shared intent to use this partnership as a platform to create jobs for communities in need and champion healthy eating with the pork free concept.” – SSH Investments CEO Dr. Cheikh Mboup

The link to Pierre’s eatery was created through Troy Mcnair, Sr, SVP of Development and Strategic Partnerships for Gangplank Management & Entertainment Media. McNair’s introduction to Pierre’s and Mboup proved to be a monumental connection.
For more information, visit

Mike Tyson's Getting Into eSports With Big Investment In F2K Sports And Huge Streaming Facility
Read More: