Setting the pace for the culture from outside of the system yet again, independent powerhouse Strange Music celebrates another major milestone.
The label’s official YouTube Channel, YouTube.com/StrangeMusicInc, crosses the 1-billion views mark, tallying 1.1 billion views and counting to date.
Additionally, the subscribers surpass 2 million-plus.
This affirms the company’s position as “the most successful independent rap record label in the industry.”
Tech N9ne once made a pledge, “Tech will never go mainstream. Mainstream will go Tech.”
He stuck to his guns, and it came true.
By redefining what a rapper could be, his motormouth wordplay and otherworldly rockstar showmanship boldly broke the rap mold, but his dark, dynamic, and definitive vision quietly set the tone for two decades to follow.
Founded in 2000, he architected a culture with his label, Strange Music.
Check out the five best videos Contributing to Strange Music’s monumental stats on YouTube.
“I Caught Crazy! (4Ever)” [1.5 million views in a month]
“EF U (Easier For You)” [feat. Krizz Kaliko & Jelly Roll]
“Disparagement” [feat. King Iso & Krizz Kaliko]
“Like I Ain’t”