Since its premiere at MAGIC Las Vegas in 2003, the Tayion Collection has become a respected and revolutionary leader of contemporary style.
Known globally by its clients for its wool and polyester lines, the collection has added new categories to its already expansive portfolio that will now include blazers, shirts and ties, young boys, denim, along with unique twists to outerwear for men and women.
Montee Holland, President and CEO of the Tayion Collection, is returning to MAGIC because it is the premier apparel show in the country.
“MAGIC gives my brand an opportunity to meet new customers, expand relationships with my existing clientele, market my company and receive feedback from fashion leaders in the industry.” Montee Holland
One of those fashion leaders, Macy’s, chose Holland out of thousands in April 2019 to participate in its exclusive diversity retail-vendor development program called the Workshop at Macy’s. During the weeklong seminar in New York City, the Tayion Collection caught the interest of a powerhouse investment group.
The investors were so impressed by Holland’s savvy and the vision he has for his company that they awarded him with $10M in capital to aggressively expand his company domestically and abroad.
A portion of the investment will be used to bring one of the hottest men’s collections in the industry to MAGIC. The new collection stands out because it was sourced and manufactured in European factories.
Holland has exclusive access to fabrics that other fashion houses will not have. The fabric is sourced in such a way that many pieces in the collection are interchangeable. The aspect of the design will promote the multiple sale, create excitement within the stores and will increase foot traffic within stores. This unique style option will also appeal to the end customer who wants to expand his or her wardrobe without a lot of extra cost.
The new line was inspired by Holland’s recent travels to Italy.
While relaxing on the Amalfi Coast, he was enchanted by the classic beauty of the architecture that was interwoven throughout the culture. The mix of high-classic styles and high-fashion pieces will resonate in all fashion arenas around the world.
The Tayion Collection is all about expanding creativity and creating new relationships. Montee looks forward to partnering with creditworthy specialty stores, Big Box accounts and potential sales representatives at MAGIC.
They are all set to debut at MAGIC Las Vegas, August 12 – 14, 2019, MAGIC Men’s Booth #64926.