Background music can be a powerful tool for businesses, setting the tone and atmosphere of a space and enhancing the customer experience.
Soundtrack Your Brand, a leading global music streaming service for businesses, has released its 2022 music data and year-in-review trends, which shows the growing trend of using trap music as background music in various commercial settings.
According to the data, trap music streaming grew by 87 percent between 2021 and 2022, making it one of the fastest-growing genres among commercial businesses.
Soundtrack Your Brand’s CEO, Ola Sars, stated that companies concentrate on a uniform brand and sound identity that harmonizes with their business type and improves the customer experience.
In 2022, there was an increase in K-pop in retail segments, while there was an increase in pop-rock in bars. Cafes and coffee shops played more chill hop and R&B in addition to singer-songwriter and jazz genres. Spas and salons continue to rank high in ambient music.
The top 10 genres streamed across commercial businesses were pop, lounge, jazz, rock, ambient, dance/electronic, EDM, pop-rock, singer-songwriter, and R&B. Between 2021 and 2022, K-pop streaming grew by more than 200 percent, Latin grew by 22 percent, while pop rock genres categories increased by 47 percent.
Check out the infographic below:
