The Westbrook/Brownstein Green Tech Program is being funded by NBA star Russell Westbrook.
Shaq's new company landed $20 million in funding, to take over the coffee business.
Kevin Garnett is the new owner of a well-known 3-on-3 basketball league.
NBA championship teams are shooting further from the rim according to math research.
This formerly "niche market" has morphed into a mainstream phenomenon, which is taking the media and technology industries by storm.
Anecdotal evidence suggests some fans are starting to seek national identity through basketball.
The best players get the most lucrative contracts, and there seems to be a long leash for narcissistic behavior.
Derek's teammates made fun of the healthy meals his wife prepared for him, until they saw the results.
Americans increasingly turn to online devices to follow news and sports.
Joshua Adams is making some power moves off the court, and it's all for a good cause.
Rapper E-40 gives up the game with NBA legend Steph Curry.
The NCAA is filled with budding basketball stars - and rappers. Peep this list of college ballers who moonlight as artists.
Kevin Atlas is a one-handed basketball star who is now going around the country to inspire students.
Jerry Rice checks in with CollegeHipHop to give some health tips.