The Westbrook/Brownstein Green Tech Program is being funded by NBA star Russell Westbrook.
Shaq's new company landed $20 million in funding, to take over the coffee business.
Kevin Garnett is the new owner of a well-known 3-on-3 basketball league.
NBA legend Gary Payton is the latest entrant into the marijuana game.
NBA championship teams are shooting further from the rim according to math research.
This formerly "niche market" has morphed into a mainstream phenomenon, which is taking the media and technology industries by storm.
Anecdotal evidence suggests some fans are starting to seek national identity through basketball.
The Golden State Warriors just created a whole new city to help the Bay Area.
The best players get the most lucrative contracts, and there seems to be a long leash for narcissistic behavior.
Rapper E-40 gives up the game with NBA legend Steph Curry.
Baron Davis does it all, from balling, to acting and hosting. Now his brand L.A. Unified is getting into the music business.
Shaq will explain the importance of tech and higher ed with an upcoming keynote address.
Ayesha Curry just stepped up her web game in a major way.